Pros and Cons of Revealing Your Exit Intentions Early

Andrew Rettie
When to Break the News: Pros and Cons of Revealing Your Exit Plan Early. Finding the right time to tell the staff.

Revealing Your Exit Intentions Early - Should I? Or Shouldn't I? 

You’ve decided you are going to exit your business. What’s next? 

By now you will have realised, this will involve changing your involvement in the daily operations of the business and then, when the time is right, selling or exiting the business.

Although there are many things to work out and decisions to be made – the questions around communication with your staff soon bubble up.

  • Should you or shouldn’t you inform them?
  • When is the best time to tell them?
  • And, how will you do it?  

What is the right answer? 

You can spend a considerable amount of time and energy weighing up the options and mentally walking through scenarios in order to make a sound decision.  

There are arguments for and against. In reality, the answer for you depends upon your circumstances.

Many of the arguments stem from other people’s experiences and circumstances, which are different to yours. Of course, there will be common aspects and similarities too, that may be helpful references.    

What do we mean by 'early'?

As soon as you make the decision to exit you face the choice of when to inform and engage members of your team and your employees.

Therefore, 'early' refers to the point straight after you make the decision to start preparing for an exit. This means there will be a large amount of uncertainty about how, when and what that means.

Later in the process more certainty will develop about the direction, strategy, steps, and the intended outcome for everyone.

As a side note, you will need to get your communication aligned.  There will be key people who you will need to get on board early, in order to start the preparation process – obviously they will need to know. This article is primarily focused on when to communicate to the wider team and employees about your exit goals. 

Now, with that understanding of early, let’s explore arguments for and against early communication.

Exploring the Pros and Cons of Revealing Your Exit Intentions Early

Benefits of Early Disclosure About Your Business Exit 

  • Builds Trust and Loyalty:
    Early communication demonstrates transparency and honesty, which can foster a sense of trust and respect among employees and can contribute to a positive work environment. Employees may feel more valued through your openness and vulnerability.
  • Maintains Morale and Productivity:
    Knowing about potential changes in advance allows employees to mentally prepare. Changes in your operational role may inspire a sense of opportunity amongst senior executives who are keen to expand their role and responsibilities. This can help maintain morale and productivity throughout the journey.
  • Retention of Key Talent:
    Key employees will be more likely to stay on board if they are informed early, involved in the transition process and rewarded for a successful outcome. This is especially important for maintaining institutional knowledge and ensuring a smoother handover. Retaining key employees will be an important issue for a buyer.
    Consider involving key employees in the decision-making process to gauge their preferences and concerns before deciding on the communication strategy.
  • Facilitates Open Communication:
    Early communication encourages open dialogue between employees and management. It allows employees to ask questions, express concerns, and feel more involved in the decision-making process. Ideally, open dialogue will be a feature of the culture already, otherwise, it is unlikely to be a helpful catalyst.  
  • Avoids Rumours and Speculation:
    The behaviour of business leaders is keenly observed and interpreted – no matter how hard it is disguised. Being transparent can avoid rumours and speculation circulating amongst employees, leading to anxiety and uncertainty.

One of the attributes and responsibilities of leaders is to bring certainty to the people under their care.

Drawbacks of Disclosing Your Exit Intentions Early

  • Employee Anxiety, Disengagement and Departures:
    Early communication may create anxiety and distraction among employees. Uncertainty about the future may negatively impact morale and disrupt productivity. If employees perceive the change of your role and / or the sale to be a risk to their job security, they may seek opportunities elsewhere. This could be detrimental to the business's performance and attractiveness to buyers – who are likely to value loyal employees who have created the performance figures of the business. Replacing and orientating new staff may impact the intended timing of the owner’s exit.
  • Customer and Supplier Concerns:
    Customers and suppliers will invariably get wind of changes and may be become concerned about how the changes will impact them. This could lead to protective steps being taken which may affect day-to-day operations and overall business performance.
  • Confidentiality Concerns:
    Early disclosure to employees may lead to leaks of information which may affect negotiations and the business's market value. Confidentiality is crucial, especially when the buyer is a listed company who is bound by continuous disclosure obligations, notably when a transaction may have a material effect on its share price.  
    Loose tongues can have a detrimental effect on relationships in any sector, undermine trust and impact the way business is conducted - all at a very sensitive period in the business’s transition.  
  • Potential Legal Implications:
    Early communication could trigger contractual and legal obligations or constraints, potentially complicating the sales process. Before any communication occurs it pays to review contracts and other agreements.

Some arguments have both positive and negative aspects.

For example, employee concerns may lead to the departure of some employees, however, if those employees are not performing as expected, their choice to depart may be a blessing in disguise.   

'Someone's sitting in the shade today because someone planted a tree a long time ago.' 
~Warren Buffet ~


Making an Informed Decision About Revealing Your Exit Intentions Early or Later

Here's a summary of the pros and cons of revealing your exit intentions once you've made the decision to exit.

Pros

  • Builds Trust and Loyalty  
  • Maintains Morale & Productivity
  • Retention of Key Talent
  • Facilitates Open Communication
  • Avoids Rumours & Speculation

Cons

  • Employee Anxiety, Disengagement and Departures  
  • Customer and Supplier Concerns
  • Confidentiality Concerns
  • Potential Legal Implications

The decision is complex and requires an understanding of the entire exit journey and consideration of your endpoint. If this is the first time you are exiting a business, understanding the entire journey can go a long way to helping you make an informed decision.

Some of the factors influencing your decision may include:

  • Who you believe your likely buyer to be?
  • What the size of your business is and how many employees it has?
  • How long the preparation phases are in your exit plan so you know how much time is available to address any issues arising from your communication strategy?

Similarly, if you choose to communicate later in the journey or at the point of sale, you should consider carefully whether that strategy will best serve you or not.

While you are the only one who can make the decision about when to inform your staff of your planned exit, there are resources to assist you and you are not alone. 

Our key message is to think through these important decisions well in advance and avoid the costly crunch of leaving it too late or relying on hope – which can't be regarded as a method.    

As Warren Buffett said, ' Someone's sitting in the shade today because someone planted a tree a long time ago.' Your approach to revealing your exit intentions is not just about the immediate effects - it's about setting the stage for a future that continues to thrive, even in your absence.

How will your strategy for unveiling your exit intentions cultivate a legacy of trust and resilience for your business's next chapter?

About the Author

Andrew has over 40 years of experience spanning Business Transformation, Management, Mergers & Acquisitions, Business Strategy, and Leadership. All with the purpose of driving business growth, enhancing performance, developing people and teams, elevating business value, and ensuring smooth transitions.

As well as being an FCPA he is involved in mentoring up-and-coming CPAs as a way of sharing his knowledge and expertise. In 2022 he co-authored an international best-selling book: Elevate Your Performance.

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